Leadership for Green Growth
Five years ago as we plunged into recession many wondered if the construction and property world’s newfound interest in the green agenda would be sustained against the huge and immediate challenges of that time. This collection of short essays from a very powerful and diverse group of leaders from across the UK built environment sector shows that green issues have in fact become a core business concern. One of adapting and surviving, and indeed thriving by meeting our customers’ future needs.
At the start of 2013, with the short-medium term economic forecast only a little improved, the sustainability agenda is actually in rude health. In January UK-GBC coordinated an unprecedented letter to the Chancellor, co-signed by industry associations spanning the entire construction and property sector, making the case for green growth - why green is actually good, for business and UK Plc.
Since its launch in 2007, UKGBC’s membership has grown tenfold, to 400 organisations that cover the entire lifecycle and value chain, from designers, developers, contractors and product manufacturers to major assetowners, investment managers and occupiers. In the same period, the network of Green Building Councils globally has grown from 26 to 91. All are industry-led, exist to transform the sustainability of the built environment, and are sharing best practice and expertise around the world.
As a member of UK-GBC’s Leaders’ Network, I am struck by the passion and power of collaboration. The potential for real business transformation, where sustainability is the inspiration for innovation - the new products, services and approaches we need to Build Great Britain 2050. These are exciting times, and the opportunities are every bit as big as the challenges.
Strong leadership is critical for this journey into an uncharted future. Business leaders are increasingly playing their part and Government needs to help by providing policy clarity and certainty so that industry can invest, innovate and deliver. To paraphrase a former American President, “It’s the green economy stupid!”
Andrew Gould, UK-GBC Chairman